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A studio owner I have worked with for two years opened her second location last quarter. The first time, she bought twelve reformers through a local dealer and paid a heavy middleman margin. This time she came straight to our…

Two years ago, a studio owner in Munich wrote to me with a question I still hear every week: “Do I really need the tower, or am I just paying for extra metal?” She ran a small private studio. Eight…

Three years ago, a studio owner in Melbourne wrote to me with a question I still hear every week: “I want to sell reformers under my own brand. Where do I even start?” She had the clients, the space, and…

Last spring, a studio owner from Texas emailed me a question I hear more often than you might think: “My reformer says it holds 350 pounds. Is that enough for a men’s class?” Short answer: yes, for most classes. But…

Why Your Springs Feel Soft (and What to Do About It) Last fall, a studio owner in New York emailed our factory. Her question was short: “Why do my springs feel softer than the day I bought them?” She had…

A Class That Stopped Mid-Air Last year a studio owner in Denver called me on a Tuesday morning. Her flagship reformer had just snapped a spring during the 9 a.m. class. The client was fine, startled but fine. The machine…

The email that lands in my inbox every week A studio owner in California wrote to me last month with a one-line question: “Why does one reformer cost $600 and another cost $6,000?” Fair question. I have spent years building…

The question that lands in my inbox every month A trainer in Denver wrote to me last month: “I want a reformer for my living room. Can I just buy the same model my studio uses?” The honest answer is…

Why Buy Wholesale at All Two years ago, a studio owner in Texas emailed me the same question I hear almost every week: “Can I really buy pilates reformer wholesale and skip the distributor?” My answer was yes — with…