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Factory price pilates equipments
A studio owner in Texas sent me her budget sheet last March. Twenty-four thousand dollars for equipment. Twelve reformers. I had to tell her twelve machines would eat that entire number before freight. She had built her plan around rent…

Two years ago a studio owner in Auckland did something sensible on paper. She bought her reformers from one supplier, her towers from a second, and the accessories, mats and boxes from a third because each one was cheapest at…

A studio owner in Rotterdam emailed me last Tuesday with a photo of a carriage wheel and one question. Was this normal wear, or had she bought the wrong machine? The wheel had a flat spot. Her studio runs fourteen…

A distributor in Toronto called me last month with a problem I hear almost every week. She had a client opening a boutique studio with 900 square feet. The client wanted a megaformer class setup. She quoted three long machines.…

Last month a studio owner from Brisbane sent me a floor plan and three phone photos of a space she had just leased. Ninety square metres. One awkward structural pillar. A landlord who wanted the fit-out finished in eight weeks.…

Last spring, a studio owner from Melbourne sent me eleven questions in one email. Freight. Customs. Lead time. Deposit risk. He had already wasted two weeks comparing dealer quotes, and he was not even sure the machines came from the…
A studio owner I have worked with for two years opened her second location last quarter. The first time, she bought twelve reformers through a local dealer and paid a heavy middleman margin. This time she came straight to our…
Two years ago, a studio owner in Munich wrote to me with a question I still hear every week: “Do I really need the tower, or am I just paying for extra metal?” She ran a small private studio. Eight…
Three years ago, a studio owner in Melbourne wrote to me with a question I still hear every week: “I want to sell reformers under my own brand. Where do I even start?” She had the clients, the space, and…
Last spring, a studio owner from Texas emailed me a question I hear more often than you might think: “My reformer says it holds 350 pounds. Is that enough for a men’s class?” Short answer: yes, for most classes. But…